The biggest responsibility of manufacturers in the pachinko and slot machine industry, where new products are being released constantly, is to develop game machines that appeal to the largest number of customers possible.

The research and development department carefully studies exactly what customers are looking for before planning new machines (marketing), approaches brand new fields of entertainment (challenge) and proactively develops novel functions (innovation). All told, the result is the creation of game machines that exceed all the customers were expecting.

Rather than being limited to the development stage, TAIYO ELEC has unraveled a system that allows all departments of the company to provide ideas and plans. In this way, the entire company can work as a whole to create the best game machines possible.